Do supply chain strategies evolve over time? Are there the same strategic options nowadays compared to 20 years ago?
Since at least the meaning of the term logistics has evolved during the last 20 years, especially due to the emergence of supply chain management, logistics and supply chain management are used interchangeable in this article.
Experts from research and business alike argue that within the last decades consumers have grown to be a more demanding factor for supply chain management. At the same time manufacturing and supply chain strategies adapted to this development (from lean to agile, see Christopher and Towill, 2000).
Case study’s can give valuable insights for the researcher, but there are many preconceptions about this research methodology, like being too subjective or having a too small sample size to deduce any relevant information.This is also how Flyvbjerg (2006) starts his paper on the “Five Misunderstandings About Case-Study Research“.
He therefore claims the following misunderstandings:
Within a supply chain many supplier-buyer relationships exist. Even though supply chain management aims to take a high level view, these dyadic relationships form the basis of the supply chain and therefore should be the focus of a supply chain analysis.
The negotiation of the terms of these relationships defines the structure of the supply chain and can affect the power and profit distribution within the supply chain itself.
So, this week we’ll have a closer look at negotiations in the supply chain using a 2008 paper by Frederik Zachariassen.
The bullwhip effect in supply chains has been around for some time now. The term “bullwhip effect” originated at Procter & Gamble, and is defined as: demand amplification across echelons within a supply chain. This describes the effect that end customer demand may be very static (as for “Pampers” by Procter & Gamble), but the demand experienced by the manufacturer or supplier shows amplified demand variations. (Fransoo and Wouters (2000))
This review is about a preprint article which already has been accepted for publication by the “European Journal of Operational Research”. But since there is only a limited space for articles in each issue of the journal, final publication of the article is delayed.